The Problem Solving Starts Here
Think Thru These Questions:
1) Situational Analysis – Where are you? (market trends, competition, consumer trends, media trends)
2) Objectives – Where do you want to go?
3) Audience Analysis – Who are you talking to, what keeps them up at night and how can you better help?
4) Positioning – What is your point of difference and why is that better in the minds of your customers?